Want to get your products and services in front of 45,000 + festival guests?
Guests enjoy a wide array of marketplace vendors at PrideFest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other.
Are you a food vendor looking to introduce your product to our crowd? Are you flexible with developing your menu options?
We’ve grown our festival attendance to Over 46,000 people in 2025 for one amazing weekend of music, dance, friends, and fun. That’s a lot of hungry people — and we need the right menu mix to meet everyone’s appetites!
Permanent food buildings can be found in the Miller Lite area, as well as in the Ethnic Foods Garden, just north of the main gate, across from the Dance Pavilion. Seating is available on picnic tables in each area. There are also spaces for several food trucks or stands throughout the grounds as well.
PrideFest 2026 Festival Hours and Vendor Categories
2026 FESTIVAL HOURS
THURSDAY, JUNE 4th – 4:30PM-12AM
FRIDAY, JUNE 5th – 3PM-12AM
SATURDAY, JUNE 6th –12PM-12A
HEALTH & WELLNESS
$250 – ( 2 Days )
This rate is for non profit and grassroots organizations that serve the LGBTQ+ community directly through programming, health, wellness, housing and employment services. This rate is reserved for small organizations that rely on self funding, donations, etc.
Apply for the 2026 Health & Wellness area HERE!
CORE COMMUNITY PARTNERS
$600 – Core Community Providers are organizations with the scale, infrastructure, and capacity to deliver comprehensive services to LGBTQ+ individuals across our region. Serving as anchors within the ecosystem, they complement grassroots efforts while helping ensure consistent, high-quality support for the community.
Apply for the 2026 Health & Wellness area HERE!
FOOD VENDORS
$1,800 - Food Truck - ( 3 Days ) Apply HERE!
$3,000 - Food Building – ( 3 Days ) Apply HERE!
MARKETPLACE VENDORS
$750-1,200 – ( 3 Days )
Pricing tiers and placement details can be found on the official Marketplace Application on Eventeny. You can apply HERE!
All Vendor Rentals are 10x10 spaces.
If more space is needed, please inquire as to additional cost. In lieu of a standard vendor rental, sponsorship opportunities exist ( starting at $3,000). They include many additional perks and opportunities.
Included in the standard vendor rentals is:
Add-ons Include:
There are no commissions on food or vendor sales. Placement in the PrideFest footprint on the grounds is at the sole discretion of Milwaukee Pride. Requests for location preferences will be accepted, however, no placement details will be communicated prior to the event. Vendors will be given their location assignments at check-in.
