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Gone But Never Forgotten brings beloved brands back to life

Gone But Never Forgotten series honors local heritage

tshirts_pridefest_milwaukeePrideFest Milwaukee is bringing beloved bars back to life — with a limited edition T-shirt line supporting the Milwaukee Pride Parade.

Long before there was a PrideFest Milwaukee, local bars created culture and community for Milwaukee’s LGBTQ people.

We are honoring our pioneers by bringing some favorite bygone brands back to life!

Our Pride Shop will be selling the Gone But Not Forgotten line, a limited edition run of T-shirts honoring seven legendary landmarks from Milwaukee LGBTQ history, including:

T-shirts will be sold in VERY limited quantities, and only at PrideFest 2019, so be sure to get yours early this year!  Shirts will be available in sizes S-XXL at the Pride Shop, located just inside the Main Gates.  Shirts will be sold for just $15 each.

All proceeds will be donated to the Milwaukee Pride Parade, our neighborhood partner in creating an exceptional pride weekend, each and every year.   Last year’s sales raised $1,500 for the 2019 parade.

Unfortunately, we are unable to offer a mail order service at this time.


We extend our gratitude to Bob Schmidt of M&M Club for not only allowing us to resurrect the bar’s logo, but for his decades of generosity and leadership in the local LGBTQ community.

Thank you to Cory Kilsdonk, son of JoAnn Kilsdonk (co-owner of the Sugar Shack) for providing original t-shirts for recreation.

Many thanks to graphic designer Adrian Palomo, who carefully restored these logos from hand-drawn advertisements in 40+ year old “bar rags.”   Thank you to Aaron Manske of JB’s Tee Shirt Factory for producing this year’s collection, as well as additional PrideFest merchandise.